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Bon Voyage User Interview Transcripts Thematic Analysis Process Analysis Report

February 4, 2023

IntroductionΒ  I was assigned to analyze three user interview transcripts for a user-centered design course at Flatiron School. The aim was to develop a travel

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Bon Voyage Competitive Analysis & Domain Research Process Analysis Report

February 1, 2023

The report details the UX analysis and research for the Bon Voyage app. It aimed to create a comprehensive travel app for cities worldwide by evaluating 6 travel and social companies in key areas.

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🌞 Wordmark design for a series of projects abou 🌞 Wordmark design for a series of projects about...TRANSCENDENTAL CONCORD. 

🌞 Getting the letterforms to maintain the historical significance of the Transcendentalism movement while at once reflecting a modern appeal took some careful crafting and blending of letterform styles and fonts.

🌞  The wordmark relied on P22's Vale typeface designed by Colin Kahn including many letter characters designed by Vale Press's (and The Dial's) Charles Ricketts. 

🌞  Besides this rather obvious homage, Some of the Concord letters stemmed from Andreas Brunelius's Old Earthy font By Gustav & Brun foundry while others stemmed from Trajan, a serif font designed by Carol Twombly for Adobe, based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column. Together, the 3 individual styles form a more modern cohesive unit not entirely unlike the Transcendental Club upon which it was inspired and, ideally, reflects.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #charlesricketts #madebymystie #wordmark #logotype #brand #branding #brandidentity #branddesign #visualbranding #websitelogo #typefaces #letterforms #education #educationmatters #educational #onlineeducation #educationalwebsites #learn #learning #history
New Dahl Haus merch with wordmark/logotype from br New Dahl Haus merch with wordmark/logotype from brand refresh campaign!
πŸ“” A visual brand identity doesn't have to inclu πŸ“” A visual brand identity doesn't have to include just digital assets. This example of a notebook or sketchbook shows how the design patterns and language can be used together on a print project and keep a consistency that furthers recognition.

πŸ“” The emblem logo takes bits and patterns from the sub-brands and arranges them into a cohesive whole badge, seal, or crest for a more traditional appearance popular with schools and organizations of higher learning.

πŸ“” The Transcendental Concord emblem blends brand typefaces and lettering as well as geometric nature symbolism from Concord Days and Transcendentalists 2021 subbrands as well as some denotative wrought iron line work and a block letter monogram within a suggestive "eye" shape. The block letter monograms make good icons for brand representation at the favicon level while also retaining a varsity-like presentation.

πŸ“” The brand accent color is inspired by the often used red ink illustrations in The Dial publication but pulled towards a more modern Quinacridone magenta print association that pulls away from the red alert user interface convention. Quinacridone is an organic compound used as a pigment in industrial colorant applications such as robust outdoor paints, inkjet printer ink, tattoo inks, artists' watercolor paints, and color laser printer toner.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #charlesricketts #madebymystie #wordmark #logotype #brand #branding #brandidentity #branddesign #visualbranding #websitelogo #sketchbook #stationary #education #educationmatters #educational #onlineeducation #educationalwebsites #learn #learning #history
πŸ“² Digital Brand assets can be shown in a contex πŸ“² Digital Brand assets can be shown in a context like in this example, or mockup/comp showing the cover art for Walden the Book and Concord the Town audio podcast.

πŸ“²  Since most podcasts are going to be listened to on mobile devices, the visuals need to be recognizable at a glance on small screens. The particular brand color and wordmark along with the umbrella/family brand Transcendental Concord monogram cut out of a bookmark shape help keep all aspects of the brand consistent and recognizable.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #podcast #madebymystie #brand #branding #brandidentity #branddesign #visualbranding #podcasting #podcastcoverart #podcasts #coverart #spotify #spotifypodcast 
#education #educationmatters #educational #onlineeducation #spotifypodcasts #learn #learning #history
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