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YourLocal (yourlocal.org) promotes green living. The app’s retail marketplace allows restaurants to offer customers discounted surplus food and thereby reduces food waste.
Flatiron School’s UI Team benchmarked YourLocal’s visual design system via three sprints: research, design, and user testing. Rather than overhaul the brand, the project explored integrating a stronger, more genuine branding.
Sprint 1: Research & Style Exploration
Research and Synthesis
The UI team conducted an ad-hoc review using the app. We first took screenshots documenting the app design’s current state, but later I realized capturing the Usability Heuristic Evaluation provided benchmarking metrics needed to refine future work.
Domain ResearchKnowledge regarding food waste has grown. The ReFed Roadmap adopted the Environmental Protection Agency’s Food Recovery Hierarchy framework and categorizes food waste reducing methods. The 2016 report noted fast-expiring foods contribute close to 80% of food waste. Food waste recovery initiatives recommended connecting donors and recipients using technology platforms. Consumer-based food apps offer similar approaches. Eateries turn a profit by selling discounted perishables to the public, and consumers can save money on the offer.
A user persona wasn’t a scheduled part of Flatiron’s client phase.