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It’s All Weather; It’s All Valid – Trying to Embrace the Beauty in Being Lost

Art beats boredom, leads to better self. A way to tackle life’s tough bits – weather, body image, etc. New Year, new self-expression through art. Poetry peers into soul, reveals all. Tapping into this wellspring brings new perspectives, new ways of viewing life, new ways of being.

madebymystie

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Branded video promo teaser for student aerial/pole Branded video promo teaser for student aerial/pole showcase
📗 Transcendental Concord is the family or umbre 📗 Transcendental Concord is the family or umbrella brand for a  group of related projects. One of those projects is Walden the Book & Concord the Town, and Audio Podcast shared to a variety of Platforms through Anchor FM.

📗 The audio podcast, narrator, and host Tammy Rose bring listeners to the historic town's different areas through Thoreau's text and her own commentary.

📗  To create unity, the customized type design for Concord is taken from the umbrella brand with Walden in an adjusted version of Trajan, and identifying text, "the book" and "the town" rendered in Vale.

📗  The ampersand (&) stemmed from a sheared version of  Barista Script, which already included an almost vine-like entwined quality, perfect for adding customized flower and leaf ornaments.

📗  Green is the color of nature and often indicates freedom, peace, life, and harmony. The darker moss green color lends some sophistication and elegance to the base hue.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #charlesricketts #madebymystie #wordmark #logotype #brand #branding #brandidentity #branddesign #visualbranding #websitelogo #typefaces #letterforms #education #educationmatters #educational #onlineeducation #educationalwebsites #learn #learning #history
🌞 Wordmark design for a series of projects abou 🌞 Wordmark design for a series of projects about...TRANSCENDENTAL CONCORD. 

🌞 Getting the letterforms to maintain the historical significance of the Transcendentalism movement while at once reflecting a modern appeal took some careful crafting and blending of letterform styles and fonts.

🌞  The wordmark relied on P22's Vale typeface designed by Colin Kahn including many letter characters designed by Vale Press's (and The Dial's) Charles Ricketts. 

🌞  Besides this rather obvious homage, Some of the Concord letters stemmed from Andreas Brunelius's Old Earthy font By Gustav & Brun foundry while others stemmed from Trajan, a serif font designed by Carol Twombly for Adobe, based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column. Together, the 3 individual styles form a more modern cohesive unit not entirely unlike the Transcendental Club upon which it was inspired and, ideally, reflects.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #charlesricketts #madebymystie #wordmark #logotype #brand #branding #brandidentity #branddesign #visualbranding #websitelogo #typefaces #letterforms #education #educationmatters #educational #onlineeducation #educationalwebsites #learn #learning #history
▶️ For the Concord Days YouTube video podcast, ▶️ For the Concord Days YouTube video podcast, the Transcendental Concord brand needed a way to differentiate the episodic playlist view in a way that was simple to implement for content creators and brand managers, yet wasn't the same title card image for each and every episode (the exact same repetition can appear wearisome for viewers and make searching for a specific episode tedious).

▶️ To add contrast, and keep brand consistency and recognition, we came up with an alternating reversal pattern of the ocean blue brand color as a background to a white text and logo versus ocean blue against the white background. This was already an established pattern/solution in use by some higher education institutions.

▶️ The icon monogram works as a profile photo as well as a watermark to tie in the overall family/umbrella brand of projects.

▶️ We used one of the brand photographs as a responsive background image for the cover YouTube banner so that it was responded to viewing on television, laptop/desktop, and small device screens such as mobile phones.

#transcendental #transcendentalist #transcendentalism #concord #concordma #concordmassachusetts #philosophy #socialmovement #education #conversation #podcast #madebymystie #brand #branding #brandidentity #branddesign #visualbranding #podcasting #youtube #podcasts #youtubechannel #youtubepodcast #youtubedesign 
#education #educationmatters #educational #onlineeducation #youtubelearning #learn #learning #history
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