Vente Mobile App & Responsive Marketing Website

Overview

This six-week project was broken into one-week sprints. It was the second virtual phase of Flatiron Schools UX/UI intensive Bootcamp program, the contents of which provided a foundation for UI process work in digital user interface design. Because I had already established a background in graphic and brand design, I was able to focus on creating a manageable product design and digital prototyping project workflow. Using previously collected user research, the entire cohort worked on the same overall project but contributed individual design submissions.

Tools

MiroAdobe IllustratorSketchInVision

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Categories
brand identity designinteractionlogo designmobile app designmotion designUX/UI designweb design
Client
Flatiron School (UX/UI Design Bootcamp Phase 2 - Remote/Process phase)
Industry
events, events discovery
Role
sole brand, UX, UI, and overall digital product
Duration
Aug 20 - Sep 30 2019
Scope
6 weeks - visual, Branding, Interaction, Mobile, Web, and Communication Design Sprints
Project Goal
create the visual design for a mobile responsive platform that reimagines how people can search and find activities that reflect their interests
Methodologies
design critique, competitive analysis, affinity mapping, typographic exploration, typeface customization, verbal to visual explorations, concept sketching, vector rendering, moodboards,style tiles, Image Retouching, Compositing, Mockup Comping, UI typeface hierarchy explorations, interaction design, UI Pattern exploration, mobile design pattern exploration, mobile app wireframing, high fidelity mobile app design, microinteraction design, prototyping, visual design user testing, web design (grids, layout, and spacing), navigation patterns, responsive design patters, information architecture organization and content strategy, responsive website (sketch, draft, and high fidelity), project diary, Ui presentation
Deliverables
Branding and Logo Design, High-Fidelity Mock-ups for the Mobile App, Responsive Web Design for Marketing Site, InVision/Principle Prototype, Style Guide, and UI Kit Design Presentation
Platform(s)
native iOS mobile app and related responsive marketing website

Questions‽

Let's chat over video or a cup of coffee!

I am available to go over my design process with those looking to hire a designer. Also, contact me if you’d like to see a brand development guide or if you’d like to arrange a presentation.

Let's do this!