The Mushroom House & The Mushroom House Projects logo brand design

Case Study

The Mushroom House & The Mushroom House Projects logo brand design

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Project Information

Client: Ben Swanborough

 Project Name: The Mushroom House & The Mushroom House Projects logo brand design

 Project Details:

  • Ben is a returning client. I had worked on one of his music logo brand design projects previously. Recently he had built a beautiful mushroom shaped house for his daughter and it was going to be featured on television. What he needed for his new business was a logo and transparencies for marketing purposes.
  • I was completely enamored with this project. Using Adobe Illustrator and a sketch that was drawn by Ben’s daughter, I started creating an illustrative symbol mark representing a mushroom house. For type, I mixed a seventies-like far out brush script lettering with an all-caps nature/outdoors-inspired font in order to link a childlike whimsy with adult nostalgia.
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