The Liam Ward Band logo design

Case Study

The Liam Ward Band logo design

Client: Liam Ward/The Liam Ward Band
Project Link(s): +Liam Ward online +Soundcloud +Twitter +Facebook 
Completion Date: May 11, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Border Design, Brand Design, Color Theory, Distress, Flat Design, Illustration, Layout Design, Logo Design, Masthead Design, Text Effects, Text Warp, Texture Design, Type Customization, Vector Design

Project Overview:

  • Liam Ward was looking for a new logo design for his unique brand of blues music.
  • We started working together on the type. We settled on a Romanesque serif display font custom tailored for titles and logos. I then further customized the lettering with tight tracking, kerning, and leading. Further customizations focused on the letter “A” so that legs could be conjoined regardless of the crossbar. Next, we worked on a layout design with a sort of square design using a vertical “the” to fill in the space left by the right justified name. Along with a rectangular border to allude to the holes in the harmonica, I added an upward shear to create a rise.