The Dream Girls logo & brand design

Case Study

The Dream Girls logo & brand design

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Project Overview:

Project Information

Client: Darlene Gianoli/Brown St Studio/The Dream Girls

 Project Name: logo for The Dream Girls

 Project Details:

  • My client needed an exciting logo for an all-girl singing trio and cabaret act called The Dream Girls. They  perform a mix of songs influenced by music from 1960s and 1970s from different genres like Motown, disco, rock ‘n roll, blues and rock. They had been working under a different name but  decided to change it to something more in line with what they do and to tie in with their look and image.
  • I designed the logo in Adobe Illustrator inspired by blocky record label and entertainment logos in the 1960s and 1970s. Instead of a geometric background circle or abstract shape, I created silhouettes of the girls from publicity photos to use as a background shape inspired by the Supremes butterfly silhouette logo. Finally I added a gold gradient and some starbursts for highlight to really tie in their sparkly dress.
  • A year later, my client contacted me again to create some show title digital assets that were in the same style as the logo or would work well as a pairing. For these, I created one silver, one gold, one black, one white, vector version of each show with and without the logo as well as glitter versions at no extra cost.
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