Saiko wordmark & character logo with tagline

Case Study

Saiko wordmark & character logo with tagline

Client: Saiko Event Bar
Project Link(s): +Facebook +Instagram   
Completion Date: February 11, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Brand Design, Character, Color Theory, Flat Design, Icon, Identity Design, Illustration, Layout Design, Logo Design, Masthead Design, Tagline, Text on a Path, Wordmark

Project Overview:

  • Saiko was a large open area kitchen bar planning on hosting special events featuring singers and bands every week. The client requested something that was a play on the definition of the word and the sound of the pronunciation: psycho.
  • For this logo, I created a character logo mark of a hand-drawn roaring lion inspired by the meaning of the word: highest/supreme. Its open mouth alludes to the open mics and similar performers to grace the establishment. To tie in the homophone slang I focused on the tail curing into a hypnosis spiral. I repeated the shape in the letter “O” of the wordmark. I also added an incline to the letters “AIK” leading up to the lion character logo, whose outstretched paw reaches out to the wordmark in turn. Finally, I added a brush script tag-line that referenced the rough edges of the character mark.