Red K Records Logo Design

Case Study

Red K Records Logo Design

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Project Information

Client:Clayton Savage/Red K Records

 Project Name: logo for Red K Records

 Project Details:

  • My client wanted a logo for a hip hop label with a focus on the contemporary and hip. He requested an eye-catching logo to inspire cool, unsigned artists to investigate the label. Key elements included Superman and red kryptonite as well as a lettermark.
  • I designed the logo in Adobe Illustrator focusing on the color red and the letter “k.” Letter mark has a very modern and urban audio feel while the lightening bold alludes back to timeless radio references as well as superhero iconography. The red and yellow color palette has a real comic book ink feel to tie everything together.
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