RA Fest logo

Case Study

RA Fest logo

Project Link(s):     
Completion Date:
Tools Used:

Project Overview:

Project Information

Client: D. Zhang

 Project Name: Logo for annual festival, related t-shirts and Snapchat geo-filter

 Project Details:

  • A transparent PNG to submit to Snapchat for a Geo-filter logo
  • Put on a t-shirt
  • Annual summer party dubbed “RA Fest”
  • Simple logo for the event that encapsulates the evening
  • RA are the initials and Fest is short for festival.
  • Incorporates the themes of New York, the Hamptons, summer partying (music, dancing, etc) and fun
  • Something colorful,  but not too feminine
  • Able to be printed onto a white t-shirt
  • Read “RA Fest” or “RA Fest 2015
  •  Sketchy anchor to allude to the beach/Hamptons and a Summer seaside font that also alludes to a vintage New York uptown style
  • To add to the party atmosphere, added a sunburst, and two starfish-like stars to tie the party/fun theme together