logo, brand, and jacket print design for The Traveling Salvation Show

Case Study

logo, brand, and jacket print design for The Traveling Salvation Show

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Client: Jeff Pawlow/The Traveling Salvation Show

 Project Name: Logo & brand elements for The Traveling Salvation Show (A Neil Diamond tribute band)

 Project Details:

  • The Traveling Salvation Show is a Neil Diamond tribute band that needed a word mark logo along with the slogan, “Diamond is forever.” They wanted something that resembled a motorcycle club jacket design..something that could be easily embroidered and also work in print and digital mediums.
  • My initial idea was to create a logo similar to those actually used in traveling medicine shows common in the 19th century. I started with a Victorian headline/poster typeface with a shadow separated by a transparent stroke. To this word mark, I added a light flag and rise effect. Next I created the emblem that augmented the vintage/retro style with not only one, but two distinct diamond shapes. The five-point center diamond was embraced by two regal wings overlaying the four-point diamond and a background retro sunburst. The slogan text was then curved above and below the center focal point.