Lettermark logo design for Angela Soffe

Case Study

Lettermark logo design for Angela Soffe

Client: Angela Soffe
Project Link(s): + Angela Soffe online +Facebook +Twitter +Instagram +Soundcloud +YouTube +BandCamp +Spotify +ReverbNation +iTunes +Amazon
Completion Date: February 11, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Brand Design, Color Theory, Flat Design, Identity Design, Layout Design, Letter Design, Lettermark, Logo Design, Masthead Design, Monogram, Shape Building, Typography, Vector Design, Vector Drawing, Wordmark

Project Overview:

  • Angela Soffe needed a bold and simple logo for her self-titled musician & recording brand.  She creates, records, and performs music to a target audience of Americana and folk rock lovers all over the world. She requested a contemporary caps lettering for the wordmark and a circular design to tie everything together.
  • For this design, I started with a rounded stencil letter mark, then I added a swash stroke to cross the “A” and join with the bottom serif. Reflected between the left leg of the “A” and the spine of the “S” is the other leg of the “A” in a contrasting tone to set it apart and give it slightly more form. I chose a bold Didone type for the name.