Kelly Jay Roberts logo/brand design

Case Study

Kelly Jay Roberts logo/brand design

Client: Kelly Jay Roberts
Project Link(s): +Kelly Jay Roberts online +Facebook +Twitter +YouTube 
Completion Date: February 13, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Brand Design, Distress, Flat Design, Icon, Identity Design, Illustration, Layout Design, Letter Design, Lettermark, Logo Design, Logo Integration, Masthead Design, Monogram, Shape Building, Sketching, Text Effects, Texture Design, Type Customization, Typography, Vector Design, Vector Drawing, Wordmark

Project Overview:

  • Kelly is a one-man band singer-songwriter. The music is hard rock with a soundtrack element to it (electronica, strings & synths). Kelly was interested in a letter-mark logo as well as a wordmark logo that was modern, clean, and noir all at once.
  • I started with a contemporary sans serif font that had a geometric structure. From there I started altering the lettering to create customized logo marks more representative of a hard rock genre with a soundtrack element to it (electronica, strings & synths). However I was edging on more of a goth look, so I went back to the drawing board and make a few modifications. First I redrew wordmark. I took inspiration from 3 different typefaces and then redrew them together to customize your wordmark. Then I put the initials in the same semi-circle design as my first idea, but with the new letterforms to re-create the letter mark. For this version, I also added a “dirty” grungy brush stroke version that still works with the brand, but also adds variety. My final step was creating a character logo/mascot in the same brush stroke as the grunge logo.