Gabe’s View logo/brand design

Case Study

Gabe’s View logo/brand design

Client: Gabe's View/Gabe Sasso
Project Link(s): +Gabes View +Instagram +Twitter +Facebook 
Completion Date: January 9, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Brand Design, Color Theory, Combination, Compositing, Distress, Icon, Identity Design, Illustration, Layout Design, Letter Design, Lettermark, Logo Design, Logo Integration, Masthead Design, Monogram, Shape Building, Sketching, Tagline, Text Effects, Texture Design, Type Customization, Typography, Vector Design, Vector Drawing, Wordmark

Project Overview:

  • Gabe needed a logo/brand design for his wine blog, Gabe’s View.
  • I started with some traditional vintage type styles that mimicked scrawling vines and appealed to vintage taste, but I soon took another direction. I opted for a large block font with more curved edges to have a traditional style, but with a more modern look. After some experiments, we agreed the lower case open-taled letter “g” was the best glyph, however, since the typeface I had started with didn’t offer that character, I had to customize one. The “ESTD” tagline was done in a casual, hand-drawn style typeface to add contrast and image to the wordmark as a whole. I had the idea of using a water-color like the texture and purple color to mimic a wine stain, so after the marks were finalized, I added a stamped texture before re-vectorizing and adding the final color stain. The finishing touches included adding a drop as the apostrophe and as the bowl to Gabe’s “g”. I created additional sub-marks, a monogram, and other alternative logo designs to be used in multiple brand identity collaterals including icons and a favicon. The “glass” symbol mark takes on multiple identities depending on how it is used. It takes on a dialog box when separated from the broken stem, which also spills out adding a visual meaning for the word “view”.