Fusion: Trinity band + DJ logo design

Case Study

Fusion: Trinity band + DJ logo design

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Project Overview:

fusion-logo

Project Information

Client: Derek Bolingbroke/Fusion

 Project Name: logo design for live band & DJ fusion company

 Project Details:

  • My client needed a logo for a band/DJ combination. 90 percent of Fusion’s clients are corporate dinner events or weddings. He liked more organic images of vinyl and wanted to somehow incorporate a Caribbean color scheme.
  • I started created the word mark. I started with a display type that also had readability. Then I customized the start letter “f” to mimic the “forte” symbol in music dynamic notation. It was important the the type serifs and character shape integrate well with the musically and visual form. Next I added the tagline pairing the word mark with “Trinity Band + DJ” in another fun display type. Finally, I used the negative space of the forte symbol to separate the vinyl record, highlighting one side in an orange and one side in blue to further accentuate the fusion of 2 styles of music into one colorful logo.
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