Client: Xavier Hinojosa/DJ Crazy X
Project Link(s): +Soundcloud +Twitter +Instagram +YouTube
Completion Date: February 26, 2018
Tools Used: Adobe Illustrator, Wacom Bamboo Pen & Touch
Skills: Brand Design, Color Theory, Gradient Design, Icon, Identity Design, Layout Design, Light Effects, Logo Design, Masthead Design, Metallic, Shape Building, Text Effects, Texture Design, Type Customization, Typography, Vector Design, Wordmark
- Xavier produces Electro/Progressive music. He is also a Dj and was looking to create a future fashion brand that will coincide with his Dj name. Ideally, he preferred to have a red star in the place of the letter “A” in his Dj name to act as a symbol for his logo. The star will be the key symbol for his future fashion brand. So, the star symbol had to be recognizable. His music can be described as energetic, but fun and made for clubs (Think Miami, Vegas, L.A.). He requested a sleek and simple design, but with a little bit of an edge. Likewise, he wanted nothing complicated or over the top, but that would make for very cool T-shirts and hats.
- The design was created in Adobe Illustrator. I started with a typographic study to narrow down the text style and experimented with the star both as a cut out of the letter and as the crossbar before we settled on just replacing the letter altogether. For the type, we settled on an ultra-modern font with sharp diagonal cuts. I added several graphics layer styles to create the sparkling chrome finish.