Most of the professional design work is for professional music clients, and a good portion of that work falls into the category of brand-identity design. After graduating from NYC’s Flatiron school for UX/UI Design, I decided it was a good time to revisit my brand-identity design since the school requirements had been somewhat rushed and not ideal for a more contextual deep dive.
Before even opening Adobe Illustrator or also sketching on the iPad, I knew that for the wordmark, I wanted to focus on the play of starting with words and lettering as a means to communicate through visual design creation. Conceptually, I wanted to visually express a thoughtfulness in lettering forms and similar typographic considerations. After all, parts of my most basic design skillsets relied on both sketching and writing.
Wordmark/Logotype Design Process Overview
Exploration Word & Letter Shapes
Structural Exploration Typographic Skeleton
Overall, the first brand principles carry through in a fluid, well-balanced design. This modular design grows to incorporate more transdisciplinary and transmedia elements when needed, while still representing an identifiable signature.